• Mercedes CLA

Mercedes CLA

We worked with Ignition Digital creating design elements for one of their latest augmented reality apps.

Since the latest Mercedes CLA wasn’t available to be shown at the Canadian International Autoshow, the team at Ignition came up with the idea of creating an interactive experience instead. Using an iPad, customers could view a virtual car in real time, picking their favourite color and specifications. Once all the information was input, they were then able to get a copy of their choices in a custom brochure sent to them via email.